Woolworths' new hardware retail chain Masters says it is revolutionising home improvement with Australia's ‘first and biggest online store’ offering DIY products for home delivery.
It will have more than 10,000 products available to buy at the same prices as in store.
Products available online include: kitchens, bathrooms, lighting, tools, hardware, homewares, appliances, electrical, outdoor furniture and BBQs, plumbing and paint accessories.
"This is a great step forward for competition. Overnight, Masters will become a truly national brand, bringing choice and low prices to home renovators from Weipa to Wangaratta," said Masters CEO Don Stallings.
masters.com.au will launch with home improvement products, including lamps, wallpaper, rugs and outdoor furniture, to hardware items such as power tools, plumbing, building supplies and cement.
Stallings added: "We know from other home improvement retailers around the world, including our partner Lowe's in the US, that more and more customers are opting to buy home improvement products online or to use online sites to compare prices and product information. Customers have the power at their fingertips and Masters fully intends to cater to every customer, regardless of how, when and where they want to shop with us."
the online store will complement the rollout of the physical store network, which the company says is on track to launch 15-20 stores a year for the foreseeable future.
There are currently 13 Masters stores open across New South Wales, Victoria, Queensland, and Western Australia and more than 12 under construction.
Other features of the website include:
• Gift registry — customers can gift lists
• Product reviews
• Prompt delivery — ‘to virtually every postcode across Australia’
• Option to buy online and pick up at a local Masters store
• Wish list — create a personal wish list and keep online to allow easy comparison shopping.
