Australian proptech company EnvisionVR, which has been redefining the off-the-plan property industry by delivering virtual property experiences that radically improve buyer engagement, has rebranded to Enviz. The new name pays homage to the company’s original name of EnvisionVR and ties in to the Architectural Visualization (Arch Viz) industry it works in.
Enviz is very proud of the platform its team has created, with a major feature being its accessibility on mobile devices through online real estate portals, and web, phone and tablet apps. However, their previous name did not encapsulate everything the company is capable of.
The new brand now positions Enviz as the market-leading platform for any property professional to better visualise, experience and showcase their unbuilt property. Supporting this position, a recent $1.5 million capital raised from a mix of investors led by Michael Holm and Henry Holm from Balmain Private, readies Enviz to scale globally as a Software as a Service (SaaS) technology company.
“This is not just a simple name and branding change,” said Michael Shaw, CEO of Enviz. “Many would focus on the ‘VR’ part of our previous name and think we were only a virtual reality company. Even though the VR experience is by far our most immersive experience, it is only a small part of our solution.”
Often, a rebrand suggests a change in the direction of a company; however, Shaw advises the overall direction of the business has stayed the same but is now a lot more progressed with their products and technology.
“Part of our mission is to give people certainty in their future space,” said Shaw. “Through automation, we have been focusing on reducing the barriers of using the platform and we now feel confident in the spread and uptake of our product.”
The new Enviz brand will be seen throughout Enviz’s new website, new client portal, and new business model.
