15 years of bold design: Russell & George on innovation and interdisciplinarity

Over the past 15 years, Russell & George have carved out a distinct place in the design world, seamlessly blending architecture, interiors, and immersive experiences. 

Their work challenges conventions, merging creativity with technology, sustainability, and human-centred design. From award-winning early projects to collaborations with visionary brands like Aésop, their journey has been shaped by both triumphs and setbacks—each refining their philosophy and reinforcing their commitment to storytelling through space.

In this interview, the duo reflects on their evolution, the pivotal moments that have defined their design approach, and the challenges and opportunities that lie ahead. Russell & George discuss the power of interdisciplinarity, the role of sustainability as a driver of innovation, and the lessons they would pass on to their younger selves.

Image: Society by Russell & George / supplied

Architecture & Design: Reflecting on 15 years in the industry, what do you consider to be the defining moments that have shaped Russell & George's design philosophy?

Russell & George: Looking back, several pivotal moments have crystallised our design philosophy. Early on, winning awards for our first projects affirmed our belief in the power of bold, experiential design. Collaborations with visionary clients like Aésop pushed us to explore the intersection of art, technology, and space. 

Even setbacks, like projects that never saw the light of day for various reasons were crucial, forcing us to refine our approach and prioritise resilience and problem-solving. Ultimately, these experiences solidified our commitment to creating spaces that are not just functional but deeply evocative, telling a story and leaving a lasting impression.

Image: Burwood by Russell & George / supplied

Your work often blurs the boundaries between architecture, interior design, and experience. How has this interdisciplinary approach evolved over the years?

Our interdisciplinary approach has been organic, evolving from a fundamental belief that these disciplines are interconnected. Initially, it was about breaking down silos within our own studio, fostering collaboration between architects and interior designers from the outset. 

Over time, this has extended to collaborations with artists, landscape designers, and even chefs and musicians, depending on the project. We've learned to see design as a holistic endeavour, where every element contributes to the overall narrative and sensory experience. Technology has also played a significant role, allowing us to seamlessly integrate various disciplines through digital tools and fabrication methods.

Image: Aesop Seoul by Russell & George / supplied

Sustainability and innovation are key themes in contemporary design. How do you balance these priorities while maintaining your studio's unique aesthetic?

For us, sustainability and innovation are not constraints but rather catalysts for creativity. We believe that sustainable design can be inherently beautiful and cutting-edge. We approach each project with a focus on material selection, energy efficiency and minimising environmental impact.  

We’ve never thought of or demanded our studio to have an aesthetic as each design is unique as it involves a unique group of people. We constantly research new technologies and materials, seeking innovative solutions that enhance both sustainability and achieve the desired spatial experience.

Image: Aesop Doncaster by Russell & George / supplied

Looking ahead, what are the biggest challenges and opportunities you see in the future of architecture and design?

One of the biggest challenges is addressing the climate crisis through design. We see this crisis as not primarily a physical outcome but rather a social one.  

We need to move beyond sustainable practices to actively regenerative ones, creating buildings that contribute positively to the environment. Another challenge is navigating the increasing complexity of regulations and building codes, while still fostering innovation. However, these challenges also present immense opportunities. 

Advancements in technology, material science, and data analytics offer exciting new possibilities for how we design and build. We also see a growing demand for human-centered design that prioritises well-being, community, and cultural sensitivity.

Image: Medibank by Russell & George / supplied

If you could give one piece of advice to your younger selves when starting Russell & George, what would it be?

Trust your instincts and don't be afraid to take risks. The design world is constantly evolving, so embrace change and experiment fearlessly. Build strong relationships with clients, collaborators, and mentors, as they will be invaluable throughout your journey. 

And most importantly, remember why you fell in love with design in the first place, and let that passion fuel your work. Oh, and try not to go through a pandemic if you possibly can.

Image: The Waterhouse / supplied