The Vinyl Council of Australia (VCA) has unveiled a new video highlighting the crucial role that PVC plays in modern society, from our homes to our hospitals, as part of its efforts to support its partners across the PVC sector.

The VCA’s ‘Build a Better World with PVC’ video was launched to coincide with the Global Plastics Treaty talks in Busan, South Korea, which failed to reach an agreement on curbing plastic pollution at the beginning of December. Talks will be resumed at a later date.

The video emphasises the beneficial role PVC can play in modern life and its proven track record after multiple decades of use in a wide range of applications, from robust, long-life building products to critical life-saving equipment in healthcare.

The material’s durability, versatility and reliability in meeting both environmental and economic needs are illustrated in a series of images showing how extensively we depend upon and benefit from items made using PVC.

PVC is a remarkable, long-life material that has shaped our modern lives safely and efficiently for decades and will continue to do so. Its excellent recyclability means end-of-life products can often be recycled into new long-lasting PVC products.

For more than 22 years, the VCA’s PVC Stewardship Program has been focussed on furthering the safety and sustainability of the PVC industry in Australia and ensuring that it remains a useful pathway towards achieving Best Environmental Practice (BEP) 2.0 accreditation. Compliance requirements have been strengthened for several commitments, demonstrating VCA’s dedication to continuous improvement.

While PVC has always been subject to regulation, our mission is to ensure that a balance is achieved against the potential loss of utility. The general consensus among the members of the Global Vinyl Council is that PVC is a positive contributor to the achievement of multiple UN Sustainable Development Goals and that ill-considered bans of PVC and PVC products will be counterproductive.

With a strong global focus on our environment and the ever-increasing cost of materials, now more than ever, using durable and cost-effective PVC products makes sense.

Watch the Build a Better World with PVC video.

Image credit: Chemson

Architecture & Design Team

Vinyl Council of Australia

Let’s connect!