South Australian family-owned Banner Hardware has joined forces with Australian hardware retailer, Mitre 10.
The alliance is across the Banner network of six retail stores, two frame and truss manufacturing plants, distribution centre and Home Select showroom. Banner retail stores will be rebranded as Banner Mitre 10.
The new joint venture will see the Evins family continue to run the day-to-day operations of Banner Mitre 10. All staff will keep their jobs and remain in their current positions, including Managing Director Matt Evins and Director James Evins, who will retain their leadership roles.
“This strategic alliance gives us the opportunity to join a branded national buying group while remaining independent. It will make our retail operations more efficient, enabling us to channel more energy into our trade relationships,” said Matt Evins.
“We currently supply more than 3000 individual builders and small to medium size building companies in South Australia, with plans to grow our reach across the industry.”
Mitre 10 CEO, Mr Mark Laidlaw, said the new alliance would allow the group to increase its trade presence in South Australia.
“The Mitre10 brand is well known for its customer focus, not only in retail but particularly for it dealing with tradespeople,” he said.
“We are delighted that Banner shares this commitment working closely with local tradespeople, these are people who know what they want, they need quick and efficient service and this is something Mitre 10 prides itself on."
The timing of the alliance coincides with a number of recent Banner initiatives aimed at increasing its support of the South Australian building industry, including the Trade First customer excellence program, a Platinum Builders Club trade loyalty program and the streamlined truss, manufacturing and distribution facility.
According to Managing Director, Matt Evins, these initiatives will continue under the Banner Mitre 10 brand.
