Beacon Lighting has developed an interactive trade-only website and revitalised Trade Club.
Described by Beacon Lighting as an invaluable ‘tool of the trade’, the website has a number of features designed to meet the needs of its trade customers, from electricians and builders, to architects and interior designers.
The website allows Trade Club members to shop online at exclusive trade prices that are not available to the general public.
A loyalty-based reward system enables members to earn a point for every purchase they make, be it online or instore, and redeemed them for product.
The system also rewards the member’s clients, family and friends through a referral card system, which allows them to buy Beacon Lighting products at the Trade Club member’s exclusive price for one transaction.
