The Clipsal by Schneider Electric Partner Business has announced a commercial marketing alliance with one of Australia’s largest lighting retailers, Beacon Lighting.
The two brands are working together to offer new home builder and renovator markets with a new combined solution tool to make choosing their electrical accessories and lighting products both simple and easy.
Commencing this week, Beacon Lighting is displaying Clipsal electrical accessories in five of its stores across three states, Gepps Cross and Mile End in SA, Hoppers Crossing, Vic and Joondalup, WA.
The display pods comprise of Clipsal’s premium switchplate offering, including Saturn, Metal Plate, Modena and Strato ranges. In addition, Beacon Lighting staff are trained to offer Clipspec consultations to their customers.
Clipspec is a specification programme purposefully designed for the new home and renovation market. Customers are now able to visit a Clipspec consultant in a designated Beacon Lighting store and have a customised electrical and lighting plan designed for them.
Although there will be no Clipsal sales transactions to consumers through the alliance, Clipsal is anticipating unprecedented exposure to its brand and premium plate offerings.
Supply channels will remain unchanged but it is hoped the increased exposure will generate new demand, leads, upselling opportunities and business promotion for Clipsal’s electrical contractor customers.
“It’s very exciting for us to partner with Beacon Lighting, a great and leading name in the lighting retail industry,” said David Gardner, Vice President Schneider Electric Partner Business.
“We look forward to engaging new customers and creating valuable business leads for our loyal contractor base.”
Ian Robinson, Chief Executive Officer, Beacon Lighting added, “We have known and respected the Clipsal brand for many years, and it is an excellent fit for our business.”
“With Clipsal and Clipspec, we now have another great value add offering for our customers.”
