A new initiative from Boral aims to provide builders with a suite of tools that help clients select and visualise material combinations for their home design concept.
The Get the Look program includes an informative brochure, an online app also available on smart phones and tablets and a Great Designs competition with a chance for builders to win advertising for their business.
“The Get the Look brochure helps homeowners to decide on materials and design styles early in the new build or renovation process,” said Glenn Simpkin, Boral divisional marketing manager.
The brochure presents brick and roof tile design options for four home styles - architectural, modern, contemporary and heritage - and directs consumers to other planning tools such as the new Boral Sampler app.
The mobile application samples more than 600 exterior Boral products including bricks, stone cladding, roof tiles, render, windows, decking and pavers.
“Builders registered with the program will have the opportunity for their logo and business name to be uploaded to customise client communication for each project,” said Simpkin.
“Presented like a moodboard with product swatch combinations, clients can download, email and print their selections, featuring their own builder’s branding,” he added.
Launching in September, the Get the Look program also includes a Great Designs competition, which is open to all licenced builders.
