The TV commercial under Planet Ark’s Environmental Edge brand will be broadcast on free-to-air and pay TV from next week.
Featuring Peter Maddison, architect and host of Grand Designs Australia, the commercial explains how wood stores carbon and that carbon is better locked away in wood than free in the environment. He suggests that by ‘choosing wood, people are doing good’.
The Wood. Naturally Better. commercial is co-branded with Planet Ark’s Environmental Edge, a series of advertisements designed to provide people with facts to help them make more informed environmental decisions.
Running on metropolitan and regional free to air and pay television from March — April 2012, the commercial is targeted at environmentally conscious people and renovators aged 18 to 54.
On free to air TV, the spot will feature in program such as Revenge, Australia’s Got Talent, My Kitchen Rules, Seven News, Better Homes & Gardens, Jamie’s Kitchen, Myth Busters and The Chaser’s War on Everything. It is expected that it will be seen by more than half of all people aged 18 to 54.
