LEGO bricks in conjunction with Google Chrome has launched Build which allows Australians to choose a location on Google maps and build their own fantasy LEGO construction.
Lockey McGrath, Product Marketing Manager of Google Australia and New Zealand said on his blog:
"Over the last few months we’ve been working with LEGO Australia, thinking about what would happen if we brought bricks to the browser. Build is the result: our latest Chrome Experiment which lets you explore and build a new world of LEGO creations together online."
The Build website is a collaborative 3D experience which used WebGL in order to make the 3D bricks of which there are eight trillion for users to play with.
"We made the bricks with WebGL, which enables powerful3D graphics right in the browser and demonstrates the upper limit of current WebGL graphics performance. We then mixed in Google Maps (another Aussie invention) so you can put your creation in a LEGO world alongside everyone else’s," said McGrath.
The project has been developed in Sydney and is launching in Australia to mark the 50th Anniversary of LEGO brick in Australia with New Zealandand other countries to join in soon.
To check out the Build website and make your mark on the LEGO Australia, go to: http://www.buildwithchrome.com/static/map
