Dessein Furniture has launched a new promotional campaign, 10 Degrees,
inspired by Australia’s natural beauty and sunny lifestyle.
The new 10 Degrees campaign celebrates the introduction of five new
all-Australian furniture designs by Adam Goodrum, Jon Goulder and Justin
Hutchinson to the Dessein product portfolio. The 10 Degrees campaign also addresses
key concerns unique to the Australian market including affordability, versatile
application, short lead-times, customisation, and quality design and
manufacture.
The campaign also coincides with the opening of Dessein’s ‘Experiential
Concept Store’ designed by acclaimed Melbourne architectural studio,
DesignOffice.
Open for just eight weeks from 24th October 2014 to
29th December 2014, the new store at 117-119 Therry Street in
Melbourne will open up a colourful and highly sensory experience for customers
in real time.
Dessein adopts a unique approach to supporting the Australian furniture
design industry, with an aim to bring the best of Australian designed furniture
to a broader home audience.
