Technology has had a significant impact on the architecture and design industry, from how the design process works, to liaising with clients.

This is particularly true for architects and designers looking to showcase their work in the best possible format.

As you might agree, nothing quite beats seeing your work in high quality print, no matter how big your Mac screen is.

But printing high quality works is not as simple as sending to a printer, or ordering online. As architect Alex Hogrefe blogs, technology has brought convenience, but with it, some limitations. Sizes are often limited, paper and cover options are limited, and colours when printed don’t always work in your favour.

Specialist printing, using digital dye sublimation, can help where quality is concerned by eliminating grainy reprints to instead produce high resolution images in an exact colour match in 99.9 percent of cases.

Digital dye sublimation does not have any colour restrictions and products are matched to PMS or Pantone colours for a natural appearance.

If you are a designer and work with fabric often, digital dye sublimation can also be used to reproduce a company’s logo on furnishings and surfaces. This can help to reinforce a company’s brand throughout an interior fit-out, such as on upholstery and other furniture, and allows your client to present a strong brand across a large space.

Digital dye sublimation can also be used to print company logos on banners for use at showrooms or exhibitions. The high quality of the printing process means companies present a high quality brand to the public and their clients.

Unlike screenprinting, the image’s colours are sublimated into the medium, instead of just being printed on top of it. This means prints will not crack or peel. Colours will also remain bright and vibrant and will not fade.

Expertise

Working with an experienced and trusted company is key to achieving successful outcomes with anything in business, and this is particularly true with digital dye sublimation.

In The Know (ITK) was established in 1999 and uses digital dye sublimation to reproduce images on various types of surfaces, such as wallpaper, and fabric, such as upholstery, furnishings and chair covers.

Throughout the project, ITK will walk you through the process and provide solutions for your project.

The company provides a full design and consultation service and their advice and expertise can help to take your ideas to the next level. They will guide you on what mediums are most suitable for your project, the best colour fabric to use with a company logo, and installation methods.

The company can also help set up your print, such as ceiling or wall installations, at shows and exhibitions.

For more information about ITK’s services, click here.

You can contact the company on 0408 766 549 or by email.