Architecture firm Woodhead has appointed Paul Starcevich as the design director in its Perth studio.
This appointment continues the strategy to intensify Woodhead’s commitment to exceptional, collaborative design.
With more than 15 years experience in design, team leadership and project delivery throughout Australia and the Middle East, Starcevich’s design attitude focuses on the critical characters of clarity, openness and connectedness.
His portfolio includes public and exhibition facilities, mixed-use developments, sports buildings, commercial and office buildings, hotel and resort complexes, universities and student housing.
Starcevich’s main interest is working collaboratively with clients, end users and project teams to develop innovative, locally relevant design solutions which focus on economy, sustainability and cultural fit.
As design director, his main responsibility will be to foster design innovation, quality and culture across the Perth studio and contribute to successful design dialogue across the wider practice.
Starcevich aims to move away from the linear or milestone driven design process to a more ‘live review process’, which aims to increase design exploration, testing, and make successes and failures available to a fully connected project team in an ongoing manner.
"Succinct, clearly articulated project objectives are required and these need to be established at the project outset. As a team these objectives are then constantly referred to as a method of testing design ideas, progress and direction throughout the project,” he says.
With diagramming of ideas particularly important to Starcevich, the ease of understanding is facilitated, particularly when developing projects across geographies and cultures.
“Ultimately, fresh, challenging, unexpected design solutions come from individual energy. We seek to create an environment where people can freely exercise their talents and invention, collaborating within a shared set of community values, via clearly articulated, considered, progressive projects,” he says.
