Melbourne-based practice ODD Studio has overcome many a challenge since its inception, with Founder Lauren O’Donnell forecasting blue skies ahead for her venture during its next chapter.
Founded in the midst of the pandemic, O’Donnell felt the pressure immediately when venturing out to create ODD. Supply chains and operating expenses are currently bringing challenges to the built environment, but despite this, O’Donnell remains optimistic.
Research recently conducted by Vista SMB indicates that 45 percent of female business owners remain positive about the year ahead, with a quarter still feeling nervous. 28 percent of those surveyed see marketing as one of the biggest opportunities for 2023, while 56 percent believe it to be growth.
Social media is regarded as unchartered waters for many architecture practices, with O’Donnell hoping to invest significant levels of time into the likes of TikTok and Instagram in the next financial year. She also believes that marketing is an important to invest in as this will help build a wider audience reach.
ODD’s work is influenced heavily by minimalism, with simple geometry, tones and textures creating enjoyable places and pieces. Both O’Donnell and fellow Founder Adam Dwyer believe architecture and art should hold a meaning beyond its physical form, with sustainable, nature-inspired designs intertwining with built forms.
For more information regarding the practice, click here.
