Forest and Wood Products Australia (FWPA) is spearheading a building industry initiative highlighting the advantages of timber framing in construction.
First established in the Australian Forest Products Association’s Softwood Manufacturing Chamber and funded by the Timber Framing Collective, the ‘Timber Framing: The Ultimate Renewable’ campaign will continue its success with a WoodSolutions rebrand and be managed by FWPA.
To oversee the effort, FWPA has appointed former board member and Timber Framing Collective founding member, Christine Briggs, as Campaign Manager.
FWPA’s Head of Build Environment and WoodSolutions Program, Kevin Peachey says this campaign plays an important role in supporting the forest and wood products industry.
“Timber framing is a cost-effective, long-lasting and sustainable option for framing in construction, and we believe it should remain a part of the DNA of Australian homes.”
“The timber framing industry employs over 45,000 people across the supply chain, providing significant job opportunities. By highlighting these advantages and promoting timber framing as the preferred material among builders, we can support our members and expand the market share of timber framing in Australia. story to builders, developers, and the broader construction industry.”
Briggs says her enthusiasm for the campaign and the benefits it would have for suppliers, builders, and consumers alike.
"From bolstering jobs and the supply chain to delivering cost-effective, renewable materials and creating high-quality, durable homes, timber framing is a success story from beginning to end," Briggs says.
"I am eager to spotlight this valuable product and highlight its essential role in Australian homes.”
Image: Wood Central
