Dulux announces its sponsorship of the Tasmanian Institute of Sport
(TIS) Racing Team. The leading paint brand also recently unveiled the team’s
new jerseys for the Subaru National Road series, Jayco Tour of Adelaide.
Formed by leaders of the Tasmanian cycling community who sought to
create a pathway for young Tasmanian cyclists to professional careers, the TIS
Racing Team is focused on becoming the National Road Series champions and the
number one feeder team for professional cycling in Australia.
Dulux has come on board as a major sponsor of TIS as part of the
company’s commitment to supporting great young talent.
Dulux Group Marketing and Technical Director, Murray Allen explains that
their passion for industry excellence is aligned with TIS Racing’s values, and
embodies their brand focus on ‘it’s worth doing’.
According to Murray, the Dulux Study Tour rewards and helps develop
Australia’s next generation of architects, while the Dulux Accredited Painter
of the year awards program recognises business excellence within the industry.
The TIS Racing Team sponsorship is extending this sentiment, demonstrating how
developing young talent is vital to generating world class performance.
TIS Racing Team Head Coach, Matt Gilmore is excited about the
opportunities the Dulux sponsorship will provide for the team.
As part of the new sponsorship, Dulux will initiate a corporate program
to foster healthier lifestyles through seminars, cycling programs and community
rides.
