Kingspan has retained its position as one of the UK’s most trusted brands after being named a Business Superbrand for 2018. This is Kingspan’s sixth consecutive year as a Superbrand.
Kingspan’s Group Chief Executive, Gene Murtagh attributed their recent success to the dedication and hard work of people across the organisation:
“Our retained status as a Superbrand is testament to the hard work and dedication of staff right across the Kingspan Group. Today, the name Kingspan is synonymous with a forward thinking, holistic approach to construction, continually redefining the possibilities for our built environment.”
Superbrands are selected by the Business Superbrands Council, a volunteer organisation of marketing and business experts, based on the feedback from a widely circulated survey of 2,500 professional business experts from all over the UK.
For this year’s Superbrands list, over 1,500 brands were surveyed and judged across 62 categories with each brand examined and tested for three distinct traits that a Superbrand must have embedded in their brand values: the quality of the brand’s products, their reliability as a brand, and their ability to stand out from the crowd and from their competitors.
Commenting on this year’s appointed Superbrands, Stephen Cheliotis, CEO of The Centre for Brand Analysis and Chairman of Superbrands said:
“We’re thrilled to be able to celebrate some of the UK’s strongest brands. Competition in the B2B space has become fiercer than ever before, so retaining Superbrand status is a notable achievement. Each and every Superbrand should be proud of the efforts they have put in over the past 12 months that have led to this accolade.”
