A giant skull made from polystyrene was placed on display at Melbourne's Southern Cross Station as part of a promotion for the movie Kong: Skull Island.
The polystyrene for the six-metre skull was supplied to Industrial Carving, which was working for the advertising agency engaged to promote the movie.
“A big part of our campaign is about bringing the world of Kong to life in a way that allows consumers to experience the overwhelming scale of Skull Island and the monsters who rule it,” said Age Conte, product marketing manager at Roadshow.
“A domination of Southern Cross Station provided the perfect high-traffic, big expansive spaces to do exactly that.”
Watch the video to know more about the installation.
