Convenience, simplicity and timesaving solutions in the kitchen are key priorities for Australians in 2024, with a staggering 76% actively prioritising convenience in the kitchen, as revealed by findings from the Zip Water report, with the goal to create more moments with loved ones around the dinner table.
More than half (56%) of Australians are looking for simplicity within their kitchens and on their benches, aiming to eliminate unnecessary gadgets and appliances, whilst 57% are committed to minimising the time spent on preparing food, cooking and cleaning the kitchen in 2024.
With a finger on the pulse to exceed consumers’ demands, Zip Water, a pioneer in cutting-edge drinking water technology has announced the HydroTap Celsius Plus All-In-One Pull-Out, the world’s first residential All-In-One tap with the convenience of five water types, and a snag-proof pull-out sprayer. Zip Water's latest HydroTap transforms the kitchen into a haven of clean minimalism, amplifying functionality by consolidating multiple tasks into one integrated system.
In response to the 57% of Australians who are looking to minimise the time they spend cooking and cleaning in the kitchen in 2024, the HydroTap Celsius Plus All-In-One Pull-Out is designed with the modern homeowner in mind. Zip Water’s latest innovation offers filtered boiling, chilled and sparkling water with unfiltered hot and cold water for washing up, and also introduces a distinctive hose management system, delivering a snag-proof pull-out sprayer. The retractable pull-out sprayer provides flexibility and ease, whether preparing food, cleaning dishes or washing down your sink, reaching all angles and corners. The HydroTap Celsius Plus All-In-One Pull-Out embodies a fusion of technology, convenience, and hygiene, marking significant advancement in the world of kitchen taps.
Zip Water’s managing director Mike Abbott says, “Australians are busier than ever and the need for convenience and timesaving solutions is pivotal. Zip Water’s HydroTap Celsius Plus All-In-One Pull-Out is a true testament to our commitment to exceeding consumers’ demands, and we are proud to lead the way in meeting the evolving expectations of Australians for innovative, efficient, and streamlined solutions in their homes.”
For those consumers who do not require a pull-out sprayer, Zip Water has also introduced the HydroTap Celsius Plus All-In-One. Both models in the new range feature an intuitive touchpad that enables easy access to water selection and includes continuous flow for bottle fill and a safety lock for boiling water. The touchpad has also been embedded with antimicrobial protection for enhanced hygiene.
Zip Water’s HydroTap Celsius Plus range is a beautifully engineered system and the ultimate design statement. Available in seven modern finishes to suit any kitchen interiors the new range marks a significant leap forward in convenience, functionality and design.
Addressing the desires of the 56% of Australians who are looking to simplify their kitchen gadgets and appliances, the HydroTap Celsius Plus range has created a single tap that effortlessly delivers instant filtered boiling, chilled, and sparkling drinking water. This innovation eliminates the reliance on a kettle for boiling water and reduces the need for additional bottles for chilled and sparkling water. This streamlined solution seamlessly addresses the preferences of those seeking a more efficient and clutter-free kitchen space.
Well-known culinary expert, TV presenter and cookbook author, Justine Schofield says, “The HydroTap Celsius Plus All-In-One Pull-Out is a revolutionary kitchen appliance, which will be an invaluable asset for consumers when hosting friends and family. Need to create a batch of cocktails? The tapware has a sparkling water function. Want boiling water for a pasta dish quickly? It’s simply the press of the button. The HydroTap Celsius Plus All-In-One Pull-Out’s timesaving features allow you to focus on the joy of entertaining, minimising the time spent preparing food and drinks and cleaning up, and most importantly, gives you precious time back to spend with loved ones, making family moments even more special."
Renowned interior design expert, stylish judge on Channel 9's The Block and co-host on Foxtel's Love It or List It, Neale Whitaker says, "The kitchen is the heart of the home and selecting tapware with world-leading technology and design in mind can really enhance the whole space and your time spent in it. Zip Water's latest innovation, the HydroTap Celsius Plus All-In-One Pull-Out is a piece of practical luxury, which will elevate the kitchen’s aesthetics and reclaim valuable space by reducing the number of appliances required. At a time when consumers are desiring minimalism in the kitchen, through tucked away fridges, concealed storage and luxe appliances, the HydroTap Celsius Plus All-In-One Pull-Out consolidates multiple tasks into one beautifully designed integrated system. The sleek array of finishes effortlessly complements any kitchen style, providing not just convenience but also a stunning addition to any home."
To assist consumers in finding the perfect fit for their residential or commercial spaces, Zip Water offers an intuitive product selector tool to identify the right HydroTap product for their kitchen space. This online resource, allows users to explore the HydroTap Celsius Plus range, ensuring a seamless integration of innovative water technology with their unique interior design preferences.
The HydroTap Celsius Plus range is available from selected specialised retailers accessed via Celsius Plus Specialised Retailers.
Research Methodology
This study was commissioned by Zip Water and conducted by YouGov online between 11th–15th January 2024. The sample comprised of a nationally representative sample of 1010 Australians aged 18 years and older. YouGov designed the questionnaire. Following the completion of interviewing, the data was weighted by age, gender and region to reflect the latest ABS population estimates.
