Designing the modern high-end kitchen: Habits of premiumisation, quality and expertise
Premiumisation has redefined expectations for the modern high-end kitchen. Expecting more from their homes in the post-COVID landscape, consumers are pushing towards higher-quality items, appliances, and brands with similar values as their own. It is not enough to create spaces that are functionally and aesthetically pleasing, they must also engage the homeowner’s desire to turn their home into a sanctuary.