V-ZUG opens new studio in Melbourne

Swiss premium home appliance designer and manufacturer V-ZUG has launched its new Melbourne studio, located in the heart of Richmond. 

Working closely with one of Australia’s leading designers, Ross Gardam, on its interior design, the space honours V-ZUG’s commitment to embracing local through both a design and sustainability lens.

Taking influence from its existing stores around the globe, V-ZUG’s brand-new Melbourne studio boasts 165sqm of elegantly curated interiors with an earthy tonal palette that celebrates the natural and rugged beauty of the Australian landscape through a minimalist design lens.

Behind the innovative studio is V-ZUG’s Global Interior Art Director, Gabriel Castelló Pinyon, boasting extensive knowledge and experience across passive and circular design. 

Pinyon has been integral to the design and success of V-ZUG’s existing mono-brand studios in London, Paris, Milan, Vienna, Copenhagen, Munich, Hong Kong, Singapore and more recently V-ZUG’s first Australian studio in Sydney.

“For the first time we have introduced colour into the studio whilst keeping to the minimalistic principles of other studios paying homage to Australian outback. We wanted to showcase the unique aspects of the local environment around us through the overall colour palette of the studio and the interior furnishings while considering sustainability, quality, thoughtful design and local collaboration,” says Pinyon.

Drawing inspiration from Australia’s iconic landscapes and rich culture of the country, the interior combines cool, natural textures and materials with the boldness and warmth of layered earthy tones. 

The result is an emotive blend of strength, tranquillity and elegance and the perfect backdrop for our premium range of kitchen and laundry appliances that are created to complement rather than steal the limelight.

The floor plan of the store has been cleverly designed, to create an internal and external cube, allowing V-ZUG to highlight three appliance finishes - black, pearl and platinum mirror glasses in their own spaces. 

The cube also delivers functionality with a hidden kitchen inside to provide the V-ZUG Gourmet Academy team with a place to prepare the magic for the regular guest dining experiences and events hosted in the studio.

The studio also includes homewares from Australian climate neutral designer Mud Australia, alongside additional pieces from Australian designers DesignByThem and custom rugs from Rug Couture.

“After successfully launching our first Australian studio in Sydney in 2024, it was only fitting that we opened our second studio in the heart of Melbourne’s design precinct. Melbourne is well known for its design and culture and it felt like a natural fit to create a bespoke studio for visitors to experience our products in person,” says V-ZUG Managing Director Nic Naes.

The new V-ZUG Melbourne store is located at R7, 459 Church Street Richmond 3121.