The new Austral Bricks Style Campaign positions the leading Australian bricks brand as a leader in innovation, style and design.
Meeting the changing tastes and needs of today's consumers, architects and builders, the campaign positions Austral Bricks as a product through which style-conscious homeowners and building designers can express themselves, validating brick as a preferred material of choice by leaders in style.
The campaign aligns Austral Bricks with some of Australia's leading ambassadors within the style, fashion and design arena, and positions bricks as a fashionable and stylish building material to consider when designing a new home.
Consisting of a print and digital advertising campaign, as well as a micro-site, the campaign is spearheaded by leading Australian fashion designer Camilla Franks as the key brand ambassador.
The campaign also supports the company's position of being inspirational, original, and innovative, and projects Austral Bricks as one of the most popular and recognised brick brands in Australia.
Commenting on the campaign, General Manager for Marketing, Mr Brett Ward explains that bricks are fast becoming a fashionable and stylish design material; by aligning the campaign with fashion designer Camilla Franks, Austral Bricks is highlighting shared synergies such as the use of natural materials to produce beautiful and stylish products.
According to Mr Ward, the look and feel of brick is prized as an architecturally interesting design feature, and the benefits of building with brick offers a multitude of innovative design options as well as being a cost effective, durable and environmentally sustainable building product. Austral Bricks’ contemporary brick products are all about style, combining form and function in an extensive range of colours, shapes and textures, personified by their brand ambassadors through the style campaign.
Austral Bricks is part of the Brickworks Building Products Group, one of the largest producers of pavers, bricks, roof tiles, facade systems and landscaping products in the country, with its stable of brands including Austral Bricks, Austral Masonry, Austral Precast, Bristile Roofing, and Auswest Timbers.
